AB or Split Testing Insights:
- AB Testing made easy!
- Requires three web pages:
- Original: Page A in the AB test. Requires the addition of a control script immediately after the <head> tag and a tracking script before the </body> tag.
- Variation 1: Page B in the AB test. Requires the addition of a tracking script before the </body> tag.
- Conversion: Outcome based on user activity and used as a success metric. Requires the addition of a tracking script before the </body> tag.
- A green palette indicates you are viewing Page A. A brown palette indicates you are viewing Page B. Open the AB Testing Conversion page to signal your color preference.
- "Installing the Website Optimizer scripts as instructed will not cause your web page to emit errors, but it does mean the page will fail W3C validation. Website Optimizer scripts meet browser requirements which do not strictly adhere to the W3C guidelines." (Source: Website Optimizer Help)
AB or Split Testing Resource:
Clickstream
Economic Value
Website Optimization
Information
