Internal Site Search Insights:
- Use internal site search to track search terms, measure outcomes and amplify the voice of the customer.
- Free and paid ($100/year minimum) versions of the Custom Search Engine are available. The free version includes Google branding and ads from AdSense. The Google logo and ads are optional in the paid version.
- Requires the addition of a few lines of HTML code to the body of the search page. Remove the transliteration script to improve site performance.
- Choose to display the search results on a different page than the search box but still hosted by your website. This will enable Google Analytics to track site search activity. The overlay and Google hosted options display search results that Google Analytics does not track.
- Edit your Google Analytics Profile Information to Track Site Search and include a Query Parameter, typically the letter q (example: www.yourdomain.com/?q=salmon).
- To view a refinement, first search for the term HTML. A trackPageview search refinement should appear at the top of the search results. Click on the search refinement to narrow your internal search results.
- To view a search promotion, search for the term trackEvent. A search promotion for the Event Tracking Guide should appear near the top of the internal site search results.
- View a Custom Search Engine for a standalone version of the Marianis Web Analytics Demo Site Search Engine. Google Analytics tracks and reports search clickthroughs as Source=google and Medium=organic. In addition, the clicked page's URI appears as a Landing Page in the Content Report.
Internal Site Search Resources:
Clickstream
Economic Value
Website Optimization
Information
