Multivariate Testing Conversion Results

  • Early multivariate testing results indicate a stronger preference for the Snoozing Baby image versus the Original. Superlatives and TLAs have apparent negative effects. WWHTI?
  • Approximately 200 conversions typically are needed in order to find a statistically significant winner.
Snoozing Baby besting Original Marianis Multivariate Testing Results showing line graphs versus time

Click to view a high-resolution image.