Multivariate Testing Insights:

  • Try Multivariate Testing made easy!
  • Requires two web pages:
  • Test: Original in the multivariate test. Add a control script before the <head> tag and a tracking script before the </body> tag. In addition, use utmx_section page section tags to bracket each test element.
    Multivariate Test Matrix
    Page Section Variation Element
    Image Original
    Snoozing Baby Snoozing Baby wearing a knitted hat, head resting on hand, the variation image
    Headline Original Multivariate Testing Insights
    TLAs MVT using GWO
    Call to action Original Try Multivariate Testing made easy!
    Superlative Try Multivariate Testing made SUPER easy!
  • Conversion: Outcome based on user activity and used as a success metric. Add a tracking script before the </body> tag. Open the Multivariate Testing Conversion Page to signal your preference for the combination displayed.
  • Tip: "Installing the Website Optimizer scripts as instructed will not cause your web page to emit errors, but it does mean the page will fail W3C validation. Website Optimizer scripts meet browser requirements which do not strictly adhere to the W3C guidelines." (Source: Website Optimizer Help)

Multivariate Testing Resource: