Marianis Multivariate Testing - Google Website Optimizer
Multivariate Testing Insights:
Try Multivariate Testing made easy!
Requires a minimum of 1,000 visits per week for best results
Requires two web pages:
Test: Original in the multivariate test. Requires the addition of a control script before the <head> tag and a tracking script before the </body> tag. In addition, page section tags are used to bracket each test element.
Page Section
Variation
Element
Image
Original
Snoozing Baby
Headline
Original
Multivariate Testing - Google Website Optimizer
TLAs
MVT using GWO
Call to action
Original
Try Multivariate Testing made easy!
Superlative
Try Multivariate Testing made SUPER easy!
Conversion: Outcome based on user activity and used as a success metric. Requires the addition of a tracking script before the </body> tag. Open the Multivariate Test Conversion Page to signal your preference for the combination displayed.
"Installing the Website Optimizer scripts as instructed will not cause your web page to emit errors, but it does mean the page will fail W3C validation. Website Optimizer scripts meet browser requirements which do not strictly adhere to the W3C guidelines." (Source: Website Optimizer Help)
