Does Search Engine Optimization work? Absolutely! Marianis has achieved top ten organic search rankings for brand and category keywords. Google has indexed 30 of 30 (100%) web pages, Yahoo 30 (100%) pages and Bing the homepage (3%).
Search engines read plain text and HTML only, so include keywords in your crisp and authoritatively written copy. Aim for keyword density between 3% and 7%.
Make it easy for the search robots to find your sitemap and to crawl your site. Use webmaster tools to track crawler activity and error messages. Provide content that is relevant and valuable to your target audience. On every page of your website, add Search Engine Optimization HTML tags: title, meta description and keywords, alt, b (bold) and h1..h6 (heading). Download the SEO Web Developer's Cheat Sheet for details about search engine optimizations. Build partnerships with websites relevant and valuable to your audience. Cross-link your site with your partners' and share referrals both online and offline. Finally, find creative ways to drive traffic to your website via direct sales activity, advertising and public relations (preferred method). Blogs are one way to generate backlinks and garner publicity for your website.
If you use Internet Explorer, you will want to install Firefox for two reasons. First, it gives you a second platform from which to test your site. Second, it supports third-party Search Engine Optimization tools from Seobook. Seobook Rank Checker checks the rank of your website for keyword searches on Google, Yahoo and Bing. View Organic Search Results to see how eHealthInsurance.com ranks in health insurance searches, as reported by Rank Checker. eHI aspires to be number one in organic search across the major search engines but has lost ground in 2010, especially on Google. It now ranks first for only 6 Keywords and second for the top Keyword health insurance.
