Best Books about Web Analytics:

  • Avinash Kaushik, Web Analytics 2.0 (Sybex, 2009)
  • Brian Clifton, Advanced Web Metrics with Google Analytics, 2nd Ed (Sybex, 2010)
  • Janice Redish, Letting Go of the Words: Writing Web Content that Works (Elsevier, 2007)
  • Steve Souders, Even Faster Web Sites (O'Reilly, 2009)
  • Andrew B. King, Website Optimization (O'Reilly, 2008)
  • Michael Miller, The Complete Idiot's Guide to SEO (Alpha, 2009)
  • Avinash Kaushik, Web Analytics: An Hour A Day (Sybex, 2007)
  • Jason Burby and Shane Atchison, Actionable Web Analytics: Using Data to Make Smart Business Decisions (Sybex, 2007)

Best Books about Strategy, Marketing and Business Management:

  • W. Chan Kim and Renee Mauborgne, Blue Ocean Strategy (HBS Press, 2005)
  • Jack Trout, The Power of Simplicity (McGraw-Hill, 1999)
  • Chris Anderson, The Long Tail (Hyperion, 2006)
  • B. Joseph Pine II and James H. Gilmore, The Experience Economy (HBS Press, 1999)

Online Web Analytics Resources: