Marianis Webmaster Tools

Marianis Webmaster Tools Insights:

• An XML sitemap is key to enabling Internal Site Search and getting indexed by the major search engines: Google, Yahoo and Bing
• Use Webmaster Tools to submit your XML Sitemap to the Google search engine for indexing. Maintain the integrity of search results by removing obsolete page URLs and cached pages. In addition, submit your sitemap.xml file via Yahoo Site Explorer and Bing Toolbox for indexing.
• Create a Robots.txt file to instruct the search engines how to index your website
• Create a custom Error 404 "Not Found" page to handle and track visitors' attempts to access a non-existent page on your website. Embed the Custom Error 404 Page Not Found Widget to help visitors find relevant pages on your website.
• Review your web logs. HTTP status codes other than 200 and 304 might indicate trouble.
• A 301 permanent redirect is crucial to maintaining a single copy of each webpage in a search engine index. The most common example is www.mydomain.com versus mydomain.com. In addition, a search engine friendly, permanent redirect ensures the Referral string arrives uncorrupted in the Clickstream data.

Marianis Webmaster Tools Resources:

• Google Webmaster Tools with Page Speed for Firebug
• Bing Toolbox
• XML Sitemap Generator
• Search Engine Friendly Redirect Checker
• Yahoo! YSlow Performance Tools for Faster Web Sites
• Custom Error 404 Page Not Found Widget
• HTTP/1.1 Status Code Definitions