eCommerce Purchase Funnel Insights:

  • The eCommerce Purchase Funnel page is stage 1 of a 6 stage purchase funnel:
    1. Top of Purchase Funnel
    2. Evaluate Options
    3. Resolve Concerns
    4. Shopping Cart
    5. Checkout
    6. Thank You
  • After you complete the fictional Checkout stage, a Thank-You page will appear. Use the View Source (IE) or View Page Source (FF) web browser command to see how to pass transaction data to Google Analytics using Tracking API methods: addTrans, addItem and trackTrans.

eCommerce Purchase Funnel Resource: