Online Site Survey Insights:

  • We set the Invitation Response Rate = 100% to give every Visitor the opportunity to take the Online Site Survey.
  • The 4Q Online Survey asks 4 simple questions to amplify the voice of the customer:
    1. How would you rate your site experience overall?
    2. What is the primary purpose of your visit?
    3. Were you able to complete the purpose of your visit today?
    4. If not, then why?
  • Online Site Survey Results produce these key qualitative metrics and insights:
  • Satisfaction Level segmented by Purpose of Visit and time interval
  • Task Completion Rate segmented by Purpose of Visit and time interval
  • Reasons why Visitors were unable to complete the purpose of a visit

Online Site Survey Resource: