Pre-Internet was a time when we communicated and consumed content differently than we do today. Everyone subscribed to at least one print newspaper or magazine. People read books with real pages and met in coffee shops to discuss them. We wrote and mailed letters. Every family had a camera, many that took pictures on photographic film. What can today’s Web-savvy marketers learn from these pre-Internet days? A lot. Here are 4 pre-Internet marketing rules to build your Web presence.

  1. Respond quickly to customer visits,
  2. Make it easy for customers to find you,
  3. Make it easy for customers to connect with you,
  4. Respect people’s privacy.