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Paid Search - Cost Per Click Advertising Insights:

  • Use Google AdWords cost per click advertising, search engine marketing and web analytics to acquire new visitors.
  • Keyword Tool helps to find keywords that relate to the content of your website. It displays Keyword Groups, Keywords, Global Monthly Search Volume and Search Volume Trends, sorted by Match Type: Broad, Phrase or Exact. Start with Broad searches and narrow them based on experience.
  • Use the Search-based Keyword Tool to test keyword candidates from the Keyword Tool, or use it to generate new keywords. It displays Keywords, Monthly Searches, Competition, Suggested Bid, Ad/Search share and Extracted from webpage.
  • View an active AdWords Advertisement for Web Analytics Demo Site. Click the ad to be counted as a click-through. Similar campaigns now run on Yahoo Search Marketing, adCenter Bing and Facebook (social media).
  • During setup, be sure to accept the option to apply cost data from AdWords to your Google Analytics website profile.
  • See Ads and Keywords List of active advertisements and keywords. The major search engines can run multiple ads within the same ad group. Over time, the search engines optimize the ads they display, choosing to feature the effective ones and filter the ineffective.
  • Display paid search traffic sent to eHealthInsurance.com by Google AdWords, as reported by SEMRush. Next to each keyword appears the keyword position (rank), monthly volume across all websites, cost per click, search traffic containing the keyword, total spent on keyword and competition for keyword. SEMRush estimates Google Organic Search generated 823,000 visits worth $7.981M, versus 210,000 visits from Adwords, costing $1.357M.

Paid Search - Cost Per Click Advertising Resources: