SEO Insights:

  • Does SEO really work?

    Yes! Marianis has achieved top 10 search engine rankings for our brand and category keywords. Every one of our pages demonstrates SEO best practices.

  • How do I start optimizing my site for search?

    Get Google and Bing to index your site.
    Use Webmaster Tools to create a sitemap, submit your sitemap to each search engine and track your progress.

    Eliminate HTML Markup errors.
    Use the W3C Markup Validator to find and start to eliminate HTML errors that could stop a search robot, especially Bing, from crawling your site.

    Adopt the best practices in the SEO Web Developer's Cheat Sheet.

    Embrace Letting Go of the Words by Janice Redish.

    Display your most important content first, near the top of the page.
    Keep your content in ideal source order in multi-column layouts. Use the liquid and elastic design techniques described in Flexible Web Design by Zoe Mickley Gillenwater.

  • What types of content do search engines index?

    Search engines index plain text, HTML and PDF. Google is experimenting with indexing video files. Search engines do not index image files, cascading style sheets or JavaScript. Use the image Alt attribute to describe an image and title attributes to describe important elements. Avoid using JavaScript to dynamically insert content or build navigation links you want indexed.

  • What writing style should I use?

    Write in an active voice, using short to medium length sentences. Provide content that is relevant and valuable to your target audience. Include keywords in your crisp and authoritatively written copy. In our style guide, we aim for a keyword density (number of times a keyword appears divided by the number of words on a page) between 3% and 7%.

  • Which HTML tags benefit SEO?

    <title>, <meta> description and <h1> (header 1) contribute the most. Use each tag once per page. The <img> Alt attribute, <b> (bold) and <h2>..<h6> (header 2 to header 6) provide less benefit. Use these tags to describe an image, add visual emphasis and signal the start of a new topic.

  • What is a backlink, and why should I care?

    A backlink is a hyperlink to your website from a partner's website, industry directory or blog. Search engines use the quality and quantity of backlinks to help rank the value of your website. Avoid low-quality backlinks from websites unrelated to yours.

    For expert insights about backlinks, read Chapter 7 Creating Link-Worthy Content and Link Marketing of The Art of SEO by Enge, Spencer, Fishkin and Stricchiola.

  • Why should I install Firefox, when I prefer Internet Explorer?

    Since early 2009, more of you and your customers have used Firefox than Internet Explorer (source: w3schools). The Firefox web browser gives you a second test platform. It also supports excellent third-party SEO tools from Seobook and SEOmoz. For example, Seobook Rank Checker reports the search engine ranking of your website for keyword searches on Google and Bing. View the Search Engine Rankings for eHealthInsurance.com.

SEO Resources: