Google Tag Manager | On Page SEO and Site Structure

This month get an overview of Google Tag Manager (GTM). Also, learn about on page SEO, and how site structure plays a role with SEO.

Michael Parker – Review of Google Tag Manager User Interface

Google Tag Manager is a free tool that can save you time and effort in applying code in the of your website. Typically the code, or “tags”, are used for site conversion tracking, remarketing and more. Learn:

1. The use and Purpose of Google Tag Manager,
2. How to create GTM tags, triggers and variables ,
3. Where to get helpful resources for Google Tag Manager.

Mike has over 20 years of marketing analytics, technology marketing, product marketing, product management and sales management experience. He founded an analytics and marketing consultancy and serves agency clients as well as direct clients such as Cisco, Hewlett Packard, Texas Instruments, and Oracle.

Mike graduated from Cleveland State University with a degree in business to business marketing and concentrated studies in computer science. He has received certifications from the University of Washington in Digital Marketing Analytics, Google Analytics, LEAPS Email Marketing and is an AIPMM agile certified product manager. Mike has presented Re-engineering Application Development, Open Systems Transaction Processing, Open Systems Management, and Customer Centered Marketing and Selling at a variety of conferences. Mike’s mission is to sequence the human buying behavior™ Buyer DNA™. http://www.marketingeek.com

Tylor Bennett – SEO: On Page and Site Structure

Tylor Bennett is an internet marketer from Seattle WA. He makes a full time living from his rankings in Google and also owns a SEO client consulting company – Logic Inbound. Tylor’s website, www.seattlewebworks.com also ranks number 1 for “Seattle SEO” and has for over 2 years. He specializes in ranking websites in Google and also teaching others how to do the same.