Hey! Over Here! Using Analytics to Stay in the Customer Purchase Journey

This February, Seattle Search Network gets analytical with Digital Analytics Manager at Analytics Pros, Charles Farina.

CHARLES FARINA – IMPROVED ROI WITH GOOGLE ANALYTICS!

This session will leave you with action items to improve your ROI and answer much needed attribution questions. We will cover native integrations for dynamic remarketing, remarketing lists for search ads, and state-based audiences that do not require any development or traditional tagging work. Using this we will then focus on performance and attribution. You will be able to leave this session with an understanding of how much you are missing out on by using last click, how long your users take to convert, and exactly how your marketing efforts are or even are not working together.